The Grammar of Hypertelevision: An Identikit of Convergence-Age Fiction Television (Or, How Television Simulates New Interactive Media)

Interactive Television

Broadcast Multimedia, Arthur Lugmayr, Samuli Niiranen, and Seppo Kalli, Springer, 2004, $80, 254 pp., ISBN 0-38720843-7. In the 1930s, television gradually found its way into consumers’ homes. With the introduction of color TV in the 1960s, it became a widespread and highly accepted consumer product. It has taken another 40 years to bring a new innovation into the world of TV: the digitalizatio...

Survey on Media Literacy of Radio and Television Program Producers (Case study: Mazandaran Radio and Television Center)

In the recent decades, advanced technologies in  production, infrastructure and devices for providing content and services have been provided. The audience can use the media of their interest at any time, with the desired devices .Accordingly, there are many differences in the level of media literacy of the people. This study seeks to determine the level of media literacy of the producer of pro...

Television and New Media: Must-Click TV

It's not surprisingly when entering this site to get the book. One of the popular books now is the television and new media must click tv. You may be confused because you can't find the book in the book store around your city. Commonly, the popular book will be sold quickly. And when you have found the store to buy the book, it will be so hurt when you run out of it. This is why, searching for ...

The media equation - how people treat computers, television, and new media like real people and places

Finding the Interactive Television Audience

The term 'convergence' increasingly dominates discussions of our media environment, yet due to the embryonic nature of the newer interactive media platforms it remains hard to predict patterns of use and meaning making among consumers. As the UK moves into the world of digital plenty leaving behind the comfortable world of analogue scarcity, television executives are increasingly looking to int...